What can we expect when Royal Caribbean opens its first beach club experience in 2025?

Royal Caribbean confirmed last month it was moving forward with plans to build a beach club in Nassau, Bahamas, which is set to open in the first half of 2025.

This will be the first of its kind experience for the cruise line, as the beach club is not going to be another private island type of experience.  But how different will the Royal Beach Club at Paradise Island be and what can expect once the first passengers visit the beach club?

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider has a large hand in the planning of the new destination, and has been working with the Bahamian government for years through two different administrations to get approval for their work.

The Bahamian government gave Royal Caribbean "approval in principle from the government", which means the government of the Bahamas and Royal Caribbean have reached an agreement on kind of the key principles that they both think are important.

How is the beach club different than a private island?

Up until now, the only context cruisers have for a land-based experience offered by Royal Caribbean are the private destinations of Perfect Day at CocoCay and Labadee.

Mr. Schneider calls the beach club, "a really rich Royal Caribbean service experience attached to a high volume destination or strategic destination for us."

"Whereas a Perfect Day it is the destination, it is the only thing you can do... and it's typically far flung."

To better explain the differences, Mr. Schneider confirmed that the beach club will cost extra, as it's not intended to be something for everyone to visit like it would be at CocoCay.

"Not everybody's going to have an opportunity to go to the Royal Beach Club. It wasn't designed for that purpose."

"Because we then hope you sail with us again the next weekend and have that opportunity. And so that's where it kind of fits into our strategy."

He also confirmed that the beach club admission will be all-inclusive, which means your admission cost will cover:

• Water taxi ride to/from the beach club
• All food and beverage, including alcohol.
• Beach chairs
• Umbrellas
• Non-motorized activities (swimming, snorkeling, kayaking, etc)

"It's really meant to be this kind of all inclusive, ultimate beach day," Mr. Schneider said of the plans.

The beach club will have three primary areas:

• Family beach zone
• Active pool space
• Quieter beach area on the western side

In addition to the beach, the pools are going to be a focal point, "At the heart of it, you'll find a series of pools. And part of the reason for a series of pools is you need heated pools in the Bahamas to have a really great experience year round."

Don't expect a giant pool akin to the Oasis Lagoon pool at CocoCay. Rather, for a better environmental footprint, these pool spaces will be smaller, "They're not terribly small, but smaller experiences. So imagine a Splashaway Bay sort of experience."

"Imagine if you were to take Oasis Lagoon and kind of break it into a couple different parts."

There will be live Bahamian music to enjoy, cabanas to rent for an additional cost, snack shack restaurants, along with beach bars around the club.

One thing you will definitely not find at the beach club are thrills, "there's no massive thrill experience. And frankly, you know, there's two reasons not to have a massive thrill experience."

"One is the land is just not that big."

"The second is there's really great thrill elsewhere in Nassau. This wasn't meant to steal thrill from other things in Nassau."

How much will the beach club cost?

You're probably wondering how much this experience will cost, and there isn't yet a price determined.

Mr. Schneider confirmed the all-inclusive admission will include food and drink (including alcohol), but said it was too early to know what the cost will be.

I then asked if admission will be a full or half day experience, and Mr. Schneider said he wasn't sure yet what to expect.

Why build beach clubs?

Why would a cruise line invest millions of dollars in a project like this when there are already lots of places to visit in Nassau, as well as destinations around the Caribbean.

On a high level, Mr. Schneider says the two predominant reasons people book a cruise are for destinations and food.

"The reason people go on a vacation is they want to go visit destinations. We break that down into destinations have two parts: the places we take you to and the ships and hardware that you sail on as a destination."

In speaking about the places Royal Caribbean already goes to, Nassau fell into a grouping of ports that have high volume but don't have high appeal or high satisfaction rates. This is the primary reason for leading Royal Caribbean down the path of planning a Royal Beach Club.

"Nassau is a great place to go. We wanted to add a Royal level service to that destination. This this gave us that model to to really expand."

Profiting the Bahamas too

Mr. Schneider was adamant about the fact the Royal Beach Club in Nassau isn't a cash grab by the company that only benefits the cruise line.  

He called it a "public private partnership", which has the goal of ensuring, "that the profits from the Beach Club stay in the Bahamas for generations to come."

How does it work? There's a few components to this deep partnership between cruise line and government.

First is equity, "Bahamians will have the opportunity to own up to 49% of the Royal Caribbean Beach Club."

"And so we felt and the government felt as we went through our discussion that it was important that Bahamians have ownership in this as a result of the Bahamas contributing crown land."

"We want to make sure that that the Beach Club has real ownership of local Bahamians so that it's beloved for years to come.

"The equity comes in two parts. First is the government. The government sovereign wealth fund, which is called the Bahamas National Investment Fund, will get essentially equity for the fair market value of the four acres of crown land that they're contributing."

"The second part of the equity is really then individual Bahamians will have an opportunity through an investment fund to essentially buy shares in the investment fund to buy equity into the fund."

In addition to the equity being built up from the crown land, is to open up every kind of bespoke part of the operation to local Bahamians.

Mr. Schneider said this includes all sorts of jobs, such as security, lifeguards, environmental monitoring, food, music, and more, "All of those will be open to local businesses and entrepreneurs. And our hope is that the entire operation is through partnerships from Nassau."

He mentioned the first employee hired will be the new president of the Royal Beach Club, "the goal is to hire somebody who is Bahamian. So from the senior most executive down to the landscaper, the idea is all Bahamian or Bahamian partnerships."

On top of all of that, a new tourism tax will be part of this project that benefits local Bahamians, "one of the things we're really excited about is not just the growth of tourism, but we agreed to a new tourism levy that doesn't exist."

"We'll be the first new development kicking 1% of gross profits into a new tourism levy in perpetuity. And the purpose of that tourism levy is a new tourism fund to improve other attractions throughout New Providence in the Bahamas."

Mr. Schneider also took some time to address local press coverage regarding the beach club, "we've seen some negative press that people think this is just a mini Perfect Day at Nassau such that we'll suck all the air out of the local businesses and this will be the only place our guests go."

He was emphatic that is not the case, "Less than 40% of our guests will have an opportunity to go to the Royal Beach Club of our deployment to Nassau on an annual basis."

"It's important they have other things to do because the other 60%, we want to have a great destination as part of a rich itinerary."

In 2017, Royal Caribbean was bringing about a million passengers to Nassau.  By 2027, the cruise line expects to be bringing 2.5 million visitors to Nassau.

"The number will have grown the number of calls and visits and guests into Nassau far in excess of the total capacity of the beach club."

Something else Royal Caribbean is doing to benefit local businesses is to build a water taxi service, "we're partnering with local Bahamians to create a new water taxi infrastructure."

"That water taxi infrastructure is serving the beach club will then also serve other attractions throughout the harbor and New Providence."

In short, Royal Caribbean is doing something no other company has done for the Bahamas, "We look at the totality of kind of the structure that we created with the government and the kind of net new employment opportunities and job creation and profit creation for  the government and individuals and the money that we're putting back into the Bahamas is really something that nobody's ever done before, for sure, for the Bahamas. And it's rare to see worldwide."

"We think this is a home run for the Bahamas."

First of many beach clubs

When The Royal Beach Club at Paradise Island, it will be the first, but not the last, beach club.

"We want to build multiple beach clubs around the world because every geography is is somewhat unique," stated Mr. Schneider. 

But don't expect each to be an exact replica of each other, "as we think of the future beach club kind of portfolio, our hope is they'll have similar components."

With multiple beaches, a swimming pool, and private cabanas, The Royal Beach Club is set to be an exciting new option for Royal Caribbean cruise passengers visiting Nassau, and we’re sharing everything you need to know about this exclusive beach day.

The Royal Beach Club is a new project by Royal Caribbean in partnership with The Bahamas. It’s located on Paradise Island—a narrow strip of land near the cruise port in Nassau—on a 17 acre property.

Although the project was originally announced in 2020, it was put on hold during the cruise industry shutdown. In March 2023, however, Royal Caribbean announced they will be moving forward with The Royal Beach Club with a 2025 opening date.

Here’s what you should know before it opens.

*Information on this article is subject to change based on new announcements by Royal Caribbean.

The Royal Beach Club is for Royal Caribbean passengers only, but comes at an extra cost.

Despite its close proximity to the Nassau cruise port, which hosts over 12 different cruise lines, The Royal Beach Club is exclusively for Royal Caribbean cruise passengers. This is with the exception of Bahamian residents along with their friends and family, who can enjoy the beach club's facilities at a reduced rate.

Unlike Royal Caribbean’s private destination of Perfect Day at CocoCay, however, access to The Royal Beach Club is not included in the cruise fare. Passengers will have to reserve a day pass at the beach club for an additional fee.

The entrance fee for The Royal Beach Club has not been announced, but the day pass will include beach club access, lunch, and the rental of a beach chair. It does not include alcohol and soda, cabanas, day beds, watersport activities, and local tours.

Day passes on the island will include four or five hours of access. Most port days in Nassau are around eight hours long, meaning The Royal Beach Club is a half-day experience.

The beach club is not on a private island, as Paradise Island is also shared with hotels and resorts like The Atlantis, Baha Mar, and Sandals Royal Bahamian. However, it is located in a more secluded area of Paradise Island on the far west side.

Expect passes to go on sale in fall 2024.

The beach club aims to create a world class beach experience, and four beaches are planned.

There will be three pools, two beaches, swim-up bars, private cabanas, and spots for bites and drinks.

All beaches feature lounge chairs and umbrellas, and private cabanas are available to reserve for an extra cost. 

Like at Perfect Day at CocoCay, reserving a cabana for the day can be a nice way to splurge on added comfort and exclusivity while at The Royal Beach Club.

Related: Guide to CocoCay Cabanas

Three types of cabanas are listed in the concept art: VIP Cabanas, Beach Cabanas, and HideAway Bungalows, but the differences between the cabanas have not yet been announced. A few over-the-water cabanas appear in the concept art as well.

In addition to beaches, amenities at The Royal Beach Club include a spacious swimming pool and a watersports center.

Aside from beaches, passengers in search of a pool day are in luck at The Royal Beach Club. Concept art shows a large infinity edge pool, making it a perfect spot to cool down in the Bahamian sun.

The pool is long and narrow and features pool chairs and umbrellas along its perimeter. It also features in-pool beach beds, which appear to be padded and include pillows, a side table, and canopy for shade. Day beds have an additional cost.

There appears to be an adults-only pool as well, in addition to a kids splash pad and wading pool.

If lounging on a pool chair doesn’t sound thrilling enough, though, you can enjoy watersports activities for an extra cost. Activities include snorkeling, scuba diving, kayaking, jet skiing, floating mat rentals, inflatable water slides, and parasailing.

Nature hikes and a volleyball court will also be offered at The Royal Beach Club.

Several food and drink venues will be located at The Royal Beach Club including a fan favorite from Perfect Day at CocoCay.

Food is included in the price of admission to The Royal Beach Club. Based on concept art, it appears there will be two food halls—one on each side of the beach club. Information on the food halls has not been announced, but it’s possible the food halls will be a buffet-style dining venue.

In addition to the food halls are three Snack Shack locations, which serve grab and go food including chicken sandwiches, burgers, hot dogs, french fries, and mozzarella sticks. This venue is a favorite among cruise fans; three locations are also found at Perfect Day at CocoCay.

Aside from dining, there is a wide selection of bars at The Royal Beach Club. You won’t have to travel far to find a tropical cocktail while on shore, as bars are scattered throughout every side of the beach club.

Bars include:

• Hideaway Bar
• Beach Bar
• Tranquility Beach Bar
• Vista Bluff Bar
• Signature Bahamian Bar
• Bunker Bar
• Dunes Bar

Water taxis will transport passengers from their cruise ship to the Royal Beach Club.

It’s not possible to walk from your cruise ship to the Royal Beach Club. Passengers who book a day pass to the beach club must walk out of the port and onto Bay Street.

Once at the end of Bay Street (near the Straw Market), guests will find water taxis transporting them to and from the beach club.

There are two water taxi stops at The Royal Beach Club. The first is near Sapphire Beach and the second is near the west end of the pool.

The Royal Beach Club will have a capacity for up to 3,800 guests, and it features opportunities to learn about Bahamian culture.

Up to 3,800 Royal Caribbean cruise passengers can visit The Royal Beach Club at any given time.

Most of Royal Caribbean’s ships have a capacity of 3,000 to 6,000 passengers, and there are usually multiple ships in Nassau on any given day. This means that not all passengers can visit The Royal Beach Club every day, but it provides another excursion option in addition to the exciting tours found elsewhere in Nassau.

Related: Best things to do in Nassau on a cruise

While on shore, guests at The Royal Beach Club will have the opportunity to learn more about Bahamian culture in addition to time at the beach and pool.

Near Harbor Beach is an artisan market. Although details on the artisan market have not been announced, we can expect to see a handicraft and souvenir market run by local Bahamians.

Live music will be found around the island as well, in addition to Bahamian cuisine at the dining venues and island-style barbecues.

The beach club is a public-private partnership with the Bahamas and will provide a positive economic impact.

The Royal Beach Club is being constructed as a public-private partnership between Royal Caribbean and The Bahamas. Bahamians are invited to own up to 49% equity in the club, and local businesses can take part in managing the majority of the experience.

Hundreds of jobs will be created for local Bahamians with The Royal Beach Club, both during construction and operation. The $110+ million investment will hire over two hundred Bahamians during construction, and the economic impact over ten years is estimated to be around $1 billion.

An overall goal of the project is to continue growing the number of visitors to Nassau. Royal Caribbean Group estimates over 2.5 million guests will visit Nassau by 2030, many of whom will spend their day at The Royal Beach Club.

It may have taken longer than originally planned, but Royal Caribbean is moving forward with opening the exclusive area in 2025.

The Royal Beach Club at Paradise Island will be the first Royal Beach Club, and it promises to be a compelling new option for cruise ship guests visiting Nassau, Bahamas.

Royal Caribbean had originally announced the beach club project in March 2020, but the cruise industry shutdown shortly thereafter left the venture in limbo.

Royal Caribbean received approval by the government of The Bahamas to move forward with the 17-acre project.

The new opening date is 2025, and Royal Caribbean promises more details, "will be revealed in the coming months."

Royal Caribbean International President and CEO Michael Bayley celebrated the news, "The Bahamas has been a phenomenal partner since the very start, when they became our first port of call more than 50 years ago."

"As we continue to bring millions of visitors to experience attractions throughout Nassau each year, The Royal Beach Club at Paradise Island is the next bold adventure in Royal Caribbean’s commitment to both increasing tourism in The Bahamas and delivering memorable vacations to our guests."

What is the Royal Beach Club?

Not quite a private island, the Royal Beach Club is a new type of cruise ship experience that offers a curated beach day.

It won't be as secluded as Perfect Day at CocoCay, but it wont be something passengers on other cruise lines can enjoy either.

Royal Beach Club at Paradise Island will be located at the western end of Paradise Island.  Cruisers will recognize this area as the same plot of land that the famous lighthouse near the Port of Nassau is located.

In today's announcement, Royal Caribbean describes the beach club as follows, "Alongside private cabanas, stunning pools and more, the vibrant Bahamian spirit and culture will come to life throughout the world-class destination experience."

"Vacationers will be welcomed by local architecture that complements the exceptional views of The Bahamas’ turquoise-blue waters and white sand beaches, along with experiences that feature Bahamian fare, island-style barbecues, live music and local artisans."

Partnership with The Bahamas

Royal Caribbean is designing this beach club as a public-private partnership in which Bahamians can own up to 49% equity in the beach club.

The beach club will be made up of 13 acres of land owned by the cruise line and 4 acres of Crown Land. 

The Crown Land will be contributed as equity in the new venture to ensure a share of the profits return to the government and the people in a first-of-its-kind agreement in The Bahamas. 

Local businesses and entrepreneurs will also have the opportunity to manage the vast majority of the experience. 

The cruise line expects the beach club will generate hundreds of jobs between the construction and long-term operation.

This, in addition to a new tourism levy, will go into reinvesting in the local community. The collaboration between the government, the community and Royal Caribbean will continue as the development moves through the stages of planning and completion.

What the Royal Beach Club could look like

Based on Royal Caribbean's Environmental Impact Assessment (EIA) that it submitted, we have a possible idea of the plans are for this beach. Keep in mind the images and concepts shared here could have changed, but it's our best guess until more info is shared later.

Royal Caribbean wants to create a "world class beach experience" that has a family zone, arrivals area, water sports center, food and even a swimming pool.

The EIA mentions an entrance fee, so this will likely be an extra cost experience for cruise ship guests.

"It is anticipated that with the payment of an entrance fee, the experience will include access to the Royal Beach Club, lunch and the rental of a beach chair. For an additional fee, guests will be able to purchase alcohol and sodas, a cabana, day-bed, clamshell, and participate in watersports and local tours."

Activities offered would include (but not limited to):

• Snorkeling
• Scuba diving
• Kayaking
• Jet skiing
• Floating mat rentals
• Inflatable water slides
• Parasailing
• Nature hikes
• Volleyball
• Other sand and water related activities

The Conceptual Master Plan has a very low resolution image, but we can make out these features:

• Beaches
  • Tranquility Beach
  • Hideaway Beach
  • Sapphire Beach
• Cabanas
  • VIP Cabanas
• Beach Bars
• Bungalows
• Signature Bahamian Bar
• Artisan Village
• Tidal Wading Pool
• Adults Pool
• Food hall
• Tram service
• Restrooms
• Snack Shack
• Kids' Splash Pool and Wading Pool

With cruise ship visits to Nassau that could last up to 9 hours, the Royal Beach Club experience will include four to five hours on Paradise Island plus additional time for shopping and other Nassau attractions.

We have a detailed look at what will be Royal Caribbean's first private beach club in Nassau, Bahamas.

Royal Beach Club at Paradise Island, The Bahamas was originally announced just before the cruise industry shutdown as a new kind of destination experience: not quite as secluded or open a as private island, but still an exclusive option for Royal Caribbean guests.

The project was originally announced in March 2020. Nothing new has been announced, but this our first look at the renderings for the beach option.

While there have not been any major updates announced, the cruise line insists the project is still a go. When asked for comments about the designs, Royal Caribbean had no comment.

We discovered concept art for the new beach club that provides context for what guests can expect.

The Ultimate Beach Club Experience

Royal Caribbean calls the Royal Beach Club the "ultimate beach club experience" for cruise passengers, as well as a place to enjoy for Bahamians.

The project calls for a $110 Million investment that over the next 10 years is projected to return $1 billion in guest spend, government taxes and other expenditures.

It's located on the western end of Paradise Island, which is the narrow strip of land many cruise ship passengers are accustomed to seeing as they sail in or out of Nassau that features a lighthouse at the very end.

Royal Caribbean's Environmental Impact Assessment (EIA) provides more details as to what guests can expect. It's important to note that these plans could change without notice. Since it's our only insight into what Royal Caribbean is/has planning/planned, it's better than nothing. Please keep expectations in line as merely a reference point.

"The proposed project will include the development of Paradise Beach and Colonial Beach to create an arrivals area, family zone, water sports centre, food and beverage services, and swimming pool and back of house areas in support of a world class beach experience."

It looks like this will be an extra cost experience, as the EIA mentions an entrance fee:

It is anticipated that with the payment of an entrance fee, the experience will include access to the Royal Beach Club, lunch and the rental of a beach chair. For an additional fee, guests will be able to purchase alcohol and sodas, a cabana, day-bed, clamshell, and participate in watersports and local tours.

There will be an array of activities available to guests, including, but not limited to, snorkeling, scuba diving, kayaking, jet skiing, floating mat rentals, inflatable water slides, parasailing, nature hikes, volleyball, and other sand and water related activities.

The construction of a family attraction will delight visitors of all ages and may include water fountains and splash zones. While the location is inherently beautiful, RCG will also ensure that additional landscaping is planted throughout the site.

Royal Caribbean purchased much of the land on the island, and also has access to additional land from the Bahamian government through a lease.

In looking through some of the proposals, we can see a few concepts for areas of the beach club.  It's clear this is more than just a private strip of sand to enjoy.

The Conceptual Master Plan has a very low resolution image, but we can make out these features:

• Beaches
  • Tranquility Beach
  • Hideaway Beach
  • Sapphire Beach
• Cabanas
  • VIP Cabanas
• Beach Bars
• Bungalows
• Signature Bahamian Bar
• Artisan Village
• Tidal Wading Pool
• Adults Pool
• Food hall
• Tram service
• Restrooms
• Snack Shack
• Kids' Splash Pool and Wading Pool

Upon project completion, Royal Caribbean believes its passengers will spend more time in Nassau.

During a call that could last up to nine hours, the Royal Beach Club experience will include four to five hours on Paradise Island plus additional time for shopping and other Nassau attractions.

Getting to and from the Nassau Beach Club

As Paradise Island is close to the Nassau Port, guests will have direct and quick access to the harbor via water taxis.

Essentially, there will be a transit system that Royal Caribbean will establish where passengers walk off their cruise ship and through the Nassau Port area to reach the water taxi station.

From there, the water taxi can take them to one of two stops at the beach club.

Still moving ahead

Ever since Royal Caribbean announced the Royal Beach Club, it hasn't said much about it and that lead to speculation that the idea might have been cancelled. 

Royal Caribbean executives insist it's simply paused, but still a go once funding for it becomes available.

In December 2022, Royal Caribbean International President and CEO Michael Bayley talked about port projects, such as the Royal Beach Club, "We have multiple other port type projects that are still operating. They're still in place. And our ambition is to continue with our strategy. But obviously we have to be mindful of all of the various issues that came from the pandemic."

"My ambition is to as quickly as possible... to get the capital to continue to to create these these products for the business."

The same week, Royal Caribbean Group CEO Jason Liberty echoed the sentiment that nothing is cancelled, "there's nothing that has has been canceled."

"We're going to be able to continue to grow each one of our brands and we're going to be able to invest in Perfect Days and in Royal Beach clubs, etc."

As Royal Caribbean moves deeper into its restart process, the cruise line is beginning to focus more on what's to come instead of what has happened over the past two years.

With the cruise industry back in operations, and Royal Caribbean ready to bring all of its ships into service by early 2022, some of the projects and plans that were paused during the shutdown are moving forward again.

Overlooking so many of these plans is Jay Schneider, Royal Caribbean Group's Chief Product Innovation Officer (CXO).

To get a better sense of what's coming next year, Mr. Schneider sat down with us to preview the big things Royal Caribbean has planned over the next two years.

Hideaway Beach

A new expansion to Perfect Day at CocoCay will bring an adults-only area to the private island.

"One of the things we've heard from a segment of our guests, not all of our guests, is that they want a adult only experience," Schneider said of the decision to go in this direction.

Mr. Schneider also confirmed the new area will be complimentary to guests, "we haven't announced that yet, but I will tell you that it's going to be complimentary."

"There's no reason, if you think of the experience that we're trying to offer, to offer it for pay.

The Hideaway Beach expansion is just one idea Royal Caribbean has for the future of the island. According to Schneider, the cruise line has "a much larger ambition" for the private destination.

As to when it might open, it is not yet certain but late 2022 is the general timeline Mr. Schneider thinks is likely.

Wonder of the Seas

The fifth Oasis Class cruise ship will debut in March 2022 when Wonder of the Seas begins sailings from Florida.

There is a lot to look forward to in this new ship, including a new approach to the Aquatheater. Schneider believes an idea like this is less about designing for one market, but rather an idea that makes sense globally.

"We acclimatized the the Aqua Theater.... it's the next step in the evolution of the Oasis class. But it's cold in January and February in the Caribbean, and sometimes the Aquatheater is cold."

"The acclimatized solarium is again gorgeous architecture and gives us that versatility to make it truly a global ship. Some of the things that people would have looked at and said that feels more like a China centric ship actually really help us out globally."

In terms of exciting new features, Mr. Schneider thinks the evolution of the open pool deck is going to be a great upgrade for this ship.

"I think the open deck on wonder is going to go even yet to the next level, and I say that for a couple of reasons. Number one. It's an Oasis class ship. It's going to have Lime and Coconut. It's going to have all of the ideas and experiences and pool space and shading that you'd expect as a guest that you saw in Oasis, but even bigger."

"It'll have the introduction of our eighth neighborhood, which is our sweet neighborhood. It'll have the largest jumbotron ever built on a ship."

Icon of the Seas

Royal Caribbean has divulged very few details thus far regarding its next class of cruise ship, the Icon Class, and Mr. Schneider did not have much to share other than it sounds like an exciting step forward.

The new ship is coming out in 2023, and he indicated guests should expect to hear a lot about Icon of the Seas once we move into 2022.

"You're going to hear about Icon in a pretty big way in 2022... I guarantee you you'll be impressed by what you see. It's the next evolution for the brand."

"It's been a decade since we've announced a new class. And so you can imagine we're spending a lot of energy making sure that it's going to be an amazing announcement."

Royal Beach Club

The first Royal Beach Club is set to open in Nassau, Bahamas, and it sounds like Royal Caribbean thinks this will be a major new option for guests.

"We've done repetitive environmental assessments. So we we feel that this will be a destination on the forefront of sustainable development, frankly, around the world for any land based destination.

"Our hope is in 2023 that we will be welcoming our first guests onto the Royal Beach Club at Paradise Island."

This new project is not intended to be for all guests on a ship to do. Rather, it will supplement the Nassau offerings.

"Wwe're not trying to supplant kind of your experience in Nassau. We want to create an incremental opportunity for you as a guest in Nassau. We want you to go into Bay St., we want you to go to Atlantis. We want you to go do the things you've never done before. We also we wanted to create a world class beach club experience for you as a guests."

Listen to our interview with Jay Schneider

There is a lot more to what Mr. Schneider had to say about what's coming to Royal Caribbean over the next two years, including updates on Perfect Day at Lelepa, why we don't know more about Icon yet, and plenty other nuggets of details.

Listen to episode 431 of our interview with Jay Schneider in its entirety below.

Be sure to subscribe to the RoyalCaribbeanBlog Podcast at Google Podcasts, Apple Podcasts, TuneIn, and Stitcher.

According to new documents filed with The Bahamas, the current plan is for Royal Caribbean's new Royal Beach Club in Nassau to be complete in May 2023.

In March 2020, Royal Caribbean announced a Royal Beach Club project they would build in Nassau on the western end of Paradise Island.

Royal Caribbean has 20 total acres of land, 13 of which is owned by the cruise line and an additional seven acres leased by the Bahamian government.

Royal Caribbean's Environmental Impact Assessment (EIA) revealed it plans to begin construction in October 2021, with a completion date by May 2023.

The project has been delayed a few times due to Covid-19. 

The EIA includes a few more details and concept art of what to expect when visiting the Royal Beach Club:

"The proposed project will include the development of Paradise Beach and Colonial Beach to create an arrivals area, family zone, water sports centre, food and beverage services, and swimming pool and back of house areas in support of a world class beach experience."

"It is anticipated that with the payment of an entrance fee, the experience will include access to the Royal Beach Club, lunch and the rental of a beach chair. For an additional fee, guests will be able  to purchase alcohol and sodas, a cabana, day bed, clamshell, and participate in watersports and local tours."

Read more: How Royal Caribbean invested in new port projects and tech during the cruise industry shutdown

"There will be an array of activities available to guests, including but not limited to snorkeling, scuba diving, kayaking, jet skiing, floating mat rentals, inflatable water slides, parasailing, nature hikes, volleyball and other sand and water-related activities."

"While the location is inherently beautiful, Royal Caribbean will also ensure that additional landscaping is planted throughout the site. As Paradise Island is close to the Nassau Port, guests will have direct and quick access to the harbour via water taxis."

"The construction of the water taxi harbour and dock may include dredging, seawalls, wave attenuators, docks and fixtures."

The Royal Beach Club will be able to accommodate about 3,500 together with 250 workers. 

It looks like Royal Caribbean's deal to build a beach club in Nassau, Bahamas is nearly complete.

At a virtual town planning meeting in Nassau, a Royal Caribbean representative said the deal is waiting final signatures to be completed.

According to Eyewitness News, Royal Caribbean Group Vice President of Private Destinations, James Black, told the meetings attendees, "all terms for the development have been agreed to, approved and are awaiting signature for final execution of the contract."

The beach club will be built on 7 acres on the western end of Paradise Island.

According to Mr. Black, Royal Caribbean had originally wanted more land, but negotiations brought it down to seven, "The crown land lease is seven acres. Royal Caribbean had originally requested 21 acres including the lighthouse and the government negotiated own from 21 to 10 acres and now to seven acres under submission."

A report earlier this month pegged the project at 13 acres.

Royal Caribbean believes the new beach club will bring an additional 1.2 million visitors to Nassau annually by 2030, with 3,500 daily visitors.

Mr. Black also repeated the same targeted opening date as previously reported, which is a 2023 opening.

Construction would begin "later this year".

The meeting also brought up concerns from other attendees who had competing projects, as well as other concerns.

Some other landowners in the area are concerned about how Royal Caribbean's project may impact their own operations.

Tribune Business noted environmentalists wanted to know how the land, which is currently zoned as  "low density" residential, would have to be rezoned and the associated impact.

Royal Caribbean said was waste management would be handled through a partnership with local vendors, "Our plan to handle solid waste is to work with a local vendor to make use of existing recycling and solid waste management that’s available in Nassau currently."

"There will be a commercial barge operated by local vendors that will address the solid waste."

What is the Royal Beach Club?

Royal Caribbean first announced intentions to build a private shore excursion option in Nassau in March 2020, but has provided no official updates since the cruise industry shutdown shortly thereafter.

Royal Caribbean said the beach club would be built at the western end of Paradise Island, and would be cruise line guests.

Details on what would be offered to guests have not been divulged, but paperwork filed with the Bahamas seems to indicate the club could feature dining pavilions, a 26,000 square foot pool, 4,000 square foot “splash pad” for children, 14 beach bars; restrooms and cabanas.

Royal Caribbean has not publicly commented on any kind of timeline for the Royal Beach Club, nor have they given any update on it since acknowledging they purchased land for the project in early 2020.

It looks like Royal Caribbean's private beach club for cruise guests in Nassau, Bahamas isn't a dead project.

In March 2020, Royal Caribbean announced it would build a new beach complex at the western end of Paradise Island in The Bahamas.

Built for Royal Caribbean International guests, The Royal Beach Club is the cruise line's take on a private shore excursion. 

Shortly thereafter, the cruise industry shutdown due to the global health crisis, and the cruise line has not talked about the project publicly.

Tribune Business is reporting that Royal Caribbean will begin construction in July 2021 so that it can open by January 2023.

The Bahamas' Department of Physical Planning revealed the plans as part of an upcoming virtual public consultation to be held on April 28 on its bid for site plan approval for the Royal Beach Club project.

Documents filed with the Department of Physical Planning confirmed the $50 million project has a maximum capacity of 3,500, with the 13-acre Royal Beach Club’s amenities including two 35,000 square foot dining pavilions capable of accommodating 1,500 passengers each.

Other features listed in the plans include a 26,000 square foot pool; 4,000 square foot “splash pad” for children; 14 beach bars; restrooms and cabanas; and support infrastructure that includes a reverse osmosis plant, waste water plant, waste management facility, storage building and fuel storage all contained on two acres.

Royal Caribbean has not publicly commented on any kind of timeline for the Royal Beach Club, nor have they given any update on it since acknowledging they purchased land for the project in early 2020.

Royal Caribbean has steadily amassed around 13.5 acres on Paradise Island’s western end by buying out private landowners in the area, but it is also seeking to lease some ten acres of crown land in the Colonial Beach area to complete its development.

Royal Caribbean's second Royal Beach Club property will be built at the western end of Paradise Island in The Bahamas.

Built for Royal Caribbean International guests, The Royal Beach Club is the cruise line's take on a private shore excursion. 

Built exclusively for Royal Caribbean guests, The Royal Beach Club will combine the island’s striking beaches with the cruise line’s signature service and amenities.

Royal Caribbean International has announced its newest mission: delivering the ultimate beach day. We’re kicking this off with the first Royal Beach Club launching for your clients in Antigua in 2021. And we’ve also secured land for this new feat at the western end of Paradise Island in The Bahamas.

The news was shared with travel agents that confirms Royal Caribbean's recent land acquisition on Paradise Island will become the second Royal Beach Club location.

The first Royal Beach Club is slated to open in Antigua in 2021.

Royal Caribbean is investing heavily in The Bahamas, having just completed a $250 million makeover of its private island, CocoCay, along with a $300 million cruise terminal, resort and destination in Freeport, Bahamas.

There is no timeline for when this Royal Beach Club on Paradise Island will open, nor what features or amenities it will include.

Royal Caribbean has signed a deal with the government of Antigua and Barbuda to construct the cruise line's first Royal Beach Club.

After signing a memorandum of understanding in October 2019, this deal marks the start of the planning and development for the Royal Beach Club. The club should break ground later this year.

The Royal Beach Club at Antigua will sit along more than a half-mile of pristine beachfront and combine the island’s striking beaches with the cruise line’s signature service and amenities. The ultimate beach club experience will offer guests exceptional views from private cabanas and a stunning pool with a swim-up bar, complemented by locally inspired experiences. Featuring regional fare, island-style BBQs, live music, along with thrills such as jet skis, paddle boarding, snorkeling, and a family splash pad, the beach club will make for an unforgettable day at the beach.

The Royal beach Club at Antigua is scheduled to open in 2021.

“The Royal Beach Club will deliver a memorable beach day to our guests,” said Michael Bayley, President and CEO, Royal Caribbean International. “Together with the government of Antigua and Barbuda, we will bring to life an experience that will bring more visitors to these idyllic islands and create significant economic benefits and opportunities. In addition, we are looking at ways for the local community to also enjoy the beach club on days our ships are in other destinations.”

The deal also commits Royal Caribbean to bringing Symphony of the Seas, beginning with a call to the island on November 3, 2020. Docking at a new port at the capital of St. John’s, Symphony will be the first Oasis Class ship to visit the island.