What was added to each Royal Caribbean ship during its Royal Amplified refurbishment

In:
17 Jun 2020

The Royal Amplification project added a bunch of new activities, entertainment, dining and more to a variety of Royal Caribbean ships over the last few years.

While the Royal Amplified program is on hold at the moment, six Royal Caribbean ships were updated and refurbished in the first few years of the program, and here is a look at what was added to each ship.

Ships that have been updated offer a tremendous value, as guests can enjoy brand new features often found on the Royal Caribbean's newest vessels, but at much less of a cost than sailing on a new ship.

What is Royal Amplified?

While the range of upgrades varies by ship, the goal was to add innovative attractions, pools, bars, and dining to each ship.  In addition, new staterooms were introduced on most vessels.

The Royal Amplified program focused on three main areas:

Pool Deck & Attractions: A re-imagined outside pool deck to discover everything under the sun – from pools specifically designed with prime ways to lounge, to those programmed with diverse activities day and night, plus the boldest attractions and first-of-a-kind thrills on deck. Examples of these experiences are: Sky Pad, The Perfect Storm, Laser Tag and Escape Room.

Bars & Nightlife: We will give your clients the chance to drink, clink and live it up in distinct new bars and nightlife spots that deliver on the three tenets of a great night out: unique drinks, ways to be entertained, and good food. Examples of these experiences: The Bamboo Room and Playmakers Sports Bar & Arcade.

Dining Mission: We will make delectable strides in delivering the cornerstone cuisines that guests have told us they crave – like great seafood, Mexican food, and Italian food – while upping our game in the fast, casual, grab & go category to keep our guests fueled between their adventures. Examples of these delicious culinary options are: El Loco Fresh, Hooked and Jamie’s Italian.

Amplified Ships

Freedom of the Seas

Freedom of the Seas was the last Royal Caribbean ship to be amplified, and it was completed in early 2020. In total, Royal Caribbean spent $116 million on her work, which added many new features, including water slides, a new Caribbean pool deck look, the cruise line’s first Giovanni’s Italian Kitchen and new, dedicated spaces for kids and teens. 

What's new on Freedom of the Seas

  • Resort-style Caribbean poolscape
  • The Lime & Coconut pool bar
  • Splashaway Bay kids aqua park
  • Renewed adults-only Solarium
  • Giovanni’s Italian Kitchen
  • El Loco Fresh
  • Izumi Hibachi & Sushi
  • Playmakers Sports Bar & Arcade
  • Clash for the Crystal City Laser Tag
  • Revamped Adventure Ocean
  • New Social033 teen club
  • App updates
    • Expedited arrival
    • App can control stateroom TV

Freedom of the Seas refurbishment photos

Oasis of the Seas

Oasis of the Seas underwent her Royal Amplification in late 2019 that added a number of changes, including the cruise line’s first barbecue restaurant, Portside BBQ; and guest favorites, from the tallest slide at sea–the Ultimate Abyss–to popular live music venue Music Hall, and a reimagined, Caribbean pool deck. 

What's new on Oasis of the Seas

  • Caribbean-style pool deck
  • Lime & Coconut signature bar
  • Ultimate Abyss slide (dry slide)
  • The Perfect Storm water slides
  • Splashaway Bay aqua park
  • Portside BBQ specialty restaurant
  • El Loco Fresh complimentary Mexican restaurant
  • Playmakers Sports Bar & Arcade
  • Sugar Beach candy shop
  • Spotlight Karaoke venue
  • Music Hall venue
  • Bionic Bar
  • Revamped Adventure Ocean
  • Mission Control: Apollo 18 escape room

Oasis of the Seas refurbishment photos

Voyager of the Seas

In October 2019, Royal Caribbean completed the Royal Amplification for Voyager of the Seas, which cost $97 million and took 41 days to complete.

Voyager of the Seas received a number of upgrades, including The Perfect Storm water slides and Battle for Planet Z laser tag. 

What's new on Voyager of the Seas

  • The Perfect Storm waterslides
  • Battle for Planet Z laser tag
  • Reinvigorated Vitality Spa and Fitness Center
  • Redesigned kids and teens spaces
  • 72 new inside and balcony staterooms
  • Support for Royal Caribbean's app

Voyager of the Seas amplification photos

Navigator of the Seas

Arguably one of the best updates to any Royal Caribbean ship as part of the Royal Amplified program, Navigator of the Seas had a $115 million bow to stern refurbishment in February 2019.

Royal Caribbean added water slides, dining venues, activities and more to the ship.

What's new on Navigator of the Seas

  • The Perfect Storm waterslides
  • To Dry For Blow-dry bar at sea
  • Reimagined poolscape
  • The Lime & Coconut pool bar
  • Hooked Seafood specialty restaurant
  • Bamboo Room
  • Playmakers Sports Bar & Arcade
  • Jamie’s Italian specialty restaurant
  • Upgraded Windjammer furnishings
  • El Loco Fresh
  • Solarium upgrades
  • Laser tag in Studio B
  • Starbucks

Navigator of the Seas refurbishment photos

Mariner of the Seas

Royal Caribbean invested $120 million into the refurbishment of Mariner of the Seas and the results are astounding.

From the bright yellow globe at the top of the ship that houses the virtual reality trampoline experience Sky Pad to the addition of two restaurants, two bars, FlowRider surf simulators, the Perfect Storm water park and an escape room, Mariner's got plenty to keep you entertained.

What's new on Mariner of the Seas

  • Sky Pad bungee trampoline experience
  • The Perfect Storm waterslides 
  • Laser Tag: Battle for Planet Z
  • Escape Room: The Observatorium
  • The Bamboo Room
  • Playmakers Sports Bar & Arcade
  • Jamie’s Italian specialty restaurant
  • Izumi Hibachi and Sushi specialty restaurant

Independence of the Seas

The first Royal Caribbean ship to be amplified was Independence of the Seas, which boasted a number of new and exciting activities.

  • The Perfect Storm waterslides
  • Laser Tag: Battle for Planet Z
  • New escape room
  • New lounges
  • New Panoramic Oceanview staterooms 
  • Playmakers Sports Bar & Arcade
  • Izumi Hibachi & Sushi
  • Fish & Ships
  • Sugar Beach candy shop

Independence of the Seas refurbishment photos

Allure of the Seas

Allure of the Seas was the first Royal Caribbean ship to have her Royal Amplification delayed, and then postponed.

Allure of the Seas did undergo a "technical dry dock", which means the propulsion and navigation was repaired.

Once the Royal Amplification is undertaken again, the ship was scheduled to undergo a 58-day, $165 million transformation to add the Ultimate Abyss, the tallest slide at sea; The Perfect Storm trio of waterslides, completely redesigned Adventure Ocean kids and teens spaces, the first Giovanni’s Italian Kitchen & Wine Bar, and Music Hall.

Explorer of the Seas

Like Allure, Explorer of the Seas had her Royal Amplification delayed and then postponed.

Explorer will get a "technical dry dock" to repair the vessel's propulsion and navigation.

Explorer of the Seas was scheduled for a $110 million Royal Amplification that would have added a number of changes from bow to stern. However, the closure of shipyards and disruption to the supply chain around the world has delayed the work from being done on time

Postponed Amplifications

Due to Royal Caribbean's financial situation, the cruise line postponed scheduled Royal Amplifications for Adventure of the Seas and Liberty of the Seas in 2021.

Royal Caribbean's newer ships break-even quicker than older ships

In:
21 May 2020

During Wednesday's call with Wall Street analysts, Royal Caribbean revealed some pretty intriguing statistics about the break even point for its ships.

One analyst asked how many ships Royal Caribbean needs to have sailing to reach a "break even" point in terms of costs.

Royal Caribbean Cruises Ltd. Chief Financial Officer Jason Liberty answered by saying the company could break even with use of fewer, but newer cruise ships, in lieu of older ships.

"For our newer ships, you need about 30 percent load factors to kind of break even. And then they skew to about 50 percent load factor on onto our older ships."

With the cruise line's recent cost-cutting measures, their return to service does not need the entire fleet operating at full levels to break even. In fact, load factors do not need to be exceptionally high either.

Essentially, Royal Caribbean is eyeing a slow return to service that gets them back to a break even point in a relatively short period of time.

Selling off older ships?

Another question was raised about older ships and if there is a prolonged suspension of cruises, would Royal Caribbean consider selling off or even scrapping its older ships.

Once again, Mr. Liberty answered the question:

"I do think that you will see ships that are retired at a much higher pace than what we have seen in the past with really because there hasn't been that much on the scraping side. I think the combination of what's happening with COVID and then the IMO regulations, you'll see interest in some of the older vessels for possible sale."

"And so you're going to see a permanent shift in the way of new buildings for some time, which is going to weigh on capacity growth numbers for the foreseeable future. Because these, especially the new building side, it's not a shift and catch up. It's what's likely to be a very permanent shift."

Mount Rushmore of Royal Caribbean: Top 4 cruise ships of all time

In:
09 Apr 2020

Mount Rushmore is one of America's most well-known and distinguished sites that honors presidents that have reached a pinnacle of excellence. The four presidents immortalized in granite are a testament to their legacy, and it has me wondering which Royal Caribbean ships are worthy of being called the best of the best.

The idea behind this exercise is determining which Royal Caribbean cruise ships paved the way for not just the cruise line, but the industry as a whole.

When considering which ships make the cut, I think it is important to consider the ship's significance in its own time (especially when it debuted), what made it different, and of course its legacy today.

Over the 50 years of Royal Caribbean's history, there are many ships that might considered for this list, but here are my top picks.

Song of Norway

Just like George Washington's significance as the first president, Song of Norway was Royal Caribbean's first ship and she brought with her a new distinction.

This was a true trailblazing ship.  When she was introduced in 1970, Song of Norway was the industry's first ship built for warm-weather cruising. Later, Song of Norway became the first ever passenger ship to be lengthened.

Prior to the launch of Song of Norway, cruise ships were built for point-to-point ocean transportation with significantly less open space.

Song of Norway introduced the Viking Crown Lounge concept, which was branded in some quarters as a "crazy idea," later softened to "that funny-looking stack."

The Song of Norway was also notable for its open pool and lounging area, which since has become an industry standard.

In short, Song of Norway ushered in a new epoch in Caribbean cruising her success is what paved the way for every other Royal Caribbean ship since.

Sovereign of the Seas

When we look at cruise ships today and are amazed by the features onboard, as well as their sheer size, every single megaship's legacy can be traced back to the original "megaship," Sovereign of the Seas.

At 73,192 tons, the ship featured a five-deck Centrum, glass elevators, fountains in marble pools, and sweeping staircases. She was almost twice the size of Song of America and completely dwarfed every competitor of her time. A ship that large, with those kind of features was unheard of at the time.

Sovereign also has the distinction of introducing the now well-known naming convention for every Royal Caribbean ship.

Sovereign of the Seas demonstrated that it is possible for a modern cruise ship to offer a balance of beauty and function and be something more than a container carrier or a ferry. 

Voyager of the Seas

With Sovereign of the Seas' launch in 1988, the cruise industry changed and for about a decade, Sovereign was the defacto standard all other ships were held to, until Voyager of the Seas.

Historically, cruise ships were built following the model set forth by ocean liners of the classic period of transportation.  These ships were designed to be a floating hotel that offered rest, relaxation and a great view.  But as times changed, guests wanted to do more onboard and have a greater variety of choices with it.

Voyager of the Seas launched in 1999, and introduced the first ice-skating rink at sea, the first rock climbing wall at sea, and indoor promenade.These were onboard activities that was previously not available on a cruise ship.  More importantly, it introduced the concept of guests being able to do physically activities onboard that were never considered previously.

Like Song of Norway and Sovereign before her, Voyager of the Seas would innovate ship design for decades and become the new standard going forward.

Oasis of the Seas

If there is a common theme among the Royal Caribbean ships that have made my Mount Rushmore, it has been about redefining what a cruise ship is, incredible innovations, and a new legacy for the cruise line.  You cannot talk about these three categories without instantly thinking about Oasis of the Seas.

There is big, and then there is Oasis of the Seas big. 

In late 2009, Oasis of the Seas became the world's largest cruise ship by a factor previously unseen.

Oasis was more than 40 percent larger than the previous largest ships in the world (Freedom Class), coming in at 225,282-tons and accommodating 5,400 passengers.

Beyond her size, Oasis of the Seas introduced the crowd-control concept of "neighborhoods", with seven in total.  Oasis also was the first ship to have a split-back design that opened the back of the ship up (Boardwalk), as well as an open-air park featuring 12,000 plants in the middle (Central Park).

Then there's the first AquaTheater at sea, the first zip line at sea and much more.

In short, Oasis of the Seas continued Royal Caribbean's legacy of revolutionary cruise ship design.  Any new mass-market cruise ship built since has had to compare itself to the game-changing Oasis of the Seas.

Which ships make your list?

These four ships changed the world, and that's why I put it on my Mount Rushmore, but which ships stand out to you as the "best of the best"? Share with everyone your top four Royal Caribbean ships of all time, and why, in the comments below!

Royal Caribbean Blog Podcast Episode - Royal Caribbean's ship classes

In:
07 Aug 2019

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Have you heard of ship classes? Are you trying to figure out what the difference is between Royal Caribbean’s ships? I’m going to break down the differences in this week’s episode as we talk all about how Royal Caribbean classifies its ships.

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Royal Caribbean Blog Podcast Episode - Top things you can only do on a smaller ship

In:
06 Feb 2019

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These days so much of the attention in the cruise world is aimed at the latest, and biggest, cruise ships in the world. Big cruise ships certainly offer a lot, but the smaller ships are not without their charm.  In fact, we want to share some of the really cool things that only a smaller Royal Caribbean ship can offer.  It’s a countdown of the top five features only found on smaller Royal Caribbean ships.

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Best Royal Caribbean ships and cruise guide

In:
26 Apr 2018

This guide to Royal Caribbean ships contains short reviews of the best cruise ships based on a variety of considerations.  If you are planning to take a cruise and want the perfect ship for your family, this guide aims to help you. You may be familiar with some of Royal Caribbean's ships, but the different ship classes mean there is a lot to consider.

Of course, everyone has different preferences, so we will also provide a brief description of each ship to give you an idea of whether a particular ship might be a good fit for your family. 

This should help give you an idea of which Royal Caribbean cruise ships are a great choice for you. We are firm believers in the idea that all of Royal Caribbean's ships offer a really fun vacation experience. There is not one ship in the fleet that we would not sail on, but we also recognize there may be some ships better suited for the personal preferences of a family or group.

Let's take a look at the best Royal Caribbean ships for every need.

Thrills and fun aplenty

Symphony of the Seas - There is no denying Royal Caribbean's newest cruise ship, Symphony of the Seas, is filled to the brim with the cruise line's latest and greatest offerings.  Not only does it have the coolest new things onboard, but it has them in spades.  Water slides, laser tag, escape room, zip line, Broadway show are just a few of the incredible options available on Symphony of the Seas (with many of those features also available on other Oasis Class ships).

Anthem of the Seas - The Quantum Class ships offer a sleek, yet compelling cruise experience that offers guests onboard a lot to see and do.  In fact, entertainment is at the heart of Anthem of the Seas, with terrific venues to see it all.  In addition, Anthem of the Seas offers the giant indoor sports zone, North Star observation pod and a sky diving simulator.  

Harmony of the Seas - She may be only the second largest cruise ship in the world and second newest ship in the fleet, but Harmony of the Seas remains a great choice for those wanting lots of fun onboard.  In fact, Harmony of the Seas redefined the Oasis Class of cruise ships when she first offered water slides, an interactive aqua park, a new take on the Boardwalk and more. Taking a cruise on Harmony of the Seas means enjoying some of the best Royal Caribbean offers.

Families with young children

Oasis of the Seas - Oasis class ships have redefined what family cruising is all about, and if you have younger children, a cruise on Oasis of the Seas is a great choice.  We like Oasis for a few reasons.  First, she lacks the slides her newer sister ships have and that is not usually a concern for those with young children.  Moreover, she is priced slightly lower (on average) relative to her newer sisters.  Oasis of the Seas still offers plenty for young kids, such as a baby splash area in the pool, nursery, and open play area in Adventure Ocean.

Allure of the Seas - Like her sister Oasis of the Seas, Allure of the Seas is quite similar in her offerings for families with young children. In our experience, having young kids means a slower pace while cruising, but it is important to have the facilities and options for young kids.  

Freedom of the Seas - Families with young children will likely find the best value with Freedom of the Seas.  She offers the type of facilities families look for in a cruise ship (nursery, baby splash pool, etc) and is usually priced much less than any Oasis Class ship.  

Families with older children

Liberty of the Seas - If there is one thing older children typically enjoy a lot of, it is water slides and Liberty of the Seas has arguably the best collection of water slides in the fleet.  It has racer water slides, which typical now of any Royal Caribbean ship that has water slides, but it is the only ship with the Tidal Wave slide.  Liberty of the Seas also offers a rock climbing wall, FlowRider surf simulator, ice skating and more.  Moreover, Liberty of the Seas is a terrific value.

Anthem of the Seas - Older kids will find Anthem of the Seas to be one of the best suited for them, especially teens.  The SeaPlex area alone is home to so many activities that are perfect for older kids.  Bumper cars, roller skating, XBox, circus school...there is so much.  Plus, Anthem of the Seas has the FlowRider surf simulator, Ripcord by iFly sky diving simulator and an impressive teens club.  If you are a parent, do not plan on seeing much of your kids if cruising on Anthem (that is not a bad thing)!

Symphony of the Seas - The strength of the Oasis Class ships are the staggering amount of activities and things to do.  For older kids, having plenty of options is usually the best bet and Symphony of the Seas has plenty to keep the older kids busy.  Dual FlowRiders, ice skating, a large Adventure Ocean area, teens club, Boardwalk...that just barely scratches the surface of what is offered.  

Need to get away

Mariner of the Seas - Following a $90 million refurbishment, Mariner of the Seas offers 3- and 4-night itineraries from Port Canaveral.  That means an impressive ship offering the weekend getaways you are looking for without compromising on the ship.

Navigator of the Seas - Navigator of the Seas also offers short Caribbean sailings  Navigator of the Seas is a fabulous choice for the amount of fun activities onboard, plus the great prices we typically see on Navigator of the Seas. In addition, Navigator of the Seas offers short cruises with stops in the newly expanded Perfect Day at CocoCay. Talk about an incredible long weekend!

Brilliance of the Seas - In the winter, Brilliance of the Seas offers short sailings that mix a great price and a terrific ship.  Being a Radiance class ship, weekend getaways on Brilliance of the Seas means a classic, relaxing cruise experience. If your idea of a get away cruise is enjoying drinks by the pool, Brilliance of the Seas is a perfect choice for you.

Honeymooners

Harmony of the Seas - Love birds will find lots to do and plenty of time for romance on Harmony of the Seas.  Harmony boasts a ton of activities, terrific specialty dining choices, adults-only Solarium, a beautiful spa and more. With all of the fun things to do onboard, we think Harmony of the Seas is a great choice for honeymooners that want fun in the sun.

Freedom of the Seas - Of all the cruise ships we have cruised on, Freedom of the Seas stands out as a great ship for nearly any cruiser.  It offers a well-rounded cruise experience, with enough activities and dining choices to cater to any honeymooner.  On top of that, Freedom of the Seas is priced so well, that a honeymooner can likely get more for their money and perhaps upgrade to a higher category stateroom than if they went on a newer ship.  

Anthem of the Seas - Going on a honeymoon? Anthem of the Seas is hard to beat as a great  option.  You can sip a fine wine at Vintages, take a dip in arguably one the most beautiful adults-only Solarium, watch the sunset from North Star observation pod, or maybe just enjoy a brunch date on your balcony. With sailings to Bermuda, the Caribbean, Canada and more, Anthem of the Seas is a new ship with lots of options.

Exotic itineraries

Ovation of the Seas - Australia, the South Pacific, Alaska...a cruise on Ovation of the Seas is very likely to bring you to some of the most beautiful spots on the planet.  Perhaps no other Royal Caribbean cruise ship can boast the sort of impressive itineraries that Ovation of the Seas enjoys. Being a Quantum Class ship, she offers an equally fun time onboard as well.

Rhapsody of the Seas - If exploring Europe is more your game, Rhapsody of the Seas will take you to some of the most beautiful European ports around.  Visits in the Adriatic, Aegean and Mediterranean seas will bring you to iconic ports of call.  Rhapsody of the Seas is no stranger to Europe, having become a stalwart of Royal Caribbean's European cruising season. 

Budget cruising

Enchantment of the Seas - Enchantment of the Seas combines a fun ship experience for bargain prices.  There are some great dining choices onboard, an expansive pool area, and all for a price you will likely not have to think twice about. For families, Enchantment of the Seas packs a lot into a small package, with an outdoor poolside movie screen, three pools—including the adults-only Solarium—and six different whirlpools. After a day spent lounging, there’s plenty of nighttime entertainment, like Broadway-style shows in the main theater, blackjack at Casino Royale, and eight different bars and lounges.

Mariner of the Seas - By offering short 3- and 4-night cruises, Mariner of the Seas is set up to offer a big ship experience for a small ship price.  Those that want to save money, but not compromise on the onboard experience may find the perfect fit with Mariner of the Seas.  With a full-sized basketball and volleyball court, as well as a rock-climbing wall that shoots up 200 feet above the sea, there’s no shortage of athletic action onboard any ship. The Royal Promenade regularly hosts parades, dance parties and many wonderful bars.

Your thoughts

Which Royal Caribbean ships are your favorites and which might you skip?  Do you agree or disagree with our ratings?  If you have not taken a Royal Caribbean cruise yet, which cruise ships are you most excited about?  Hearing from you is half the fun, so please share your questions and thoughts in the comments!

Royal Caribbean talks changes to ship design, cultural shifts, millennials and more

In:
07 Nov 2017

During Royal Caribbean's third quarter 2017 financial call with investors, the company shared some interesting anecdotes, facts, and insight into the ever changing cruising environment.  While most of the information discussed in these earnings calls deal primarily with financial indicators, cruise guests can glean some insight into how Royal Caribbean runs its business.

Cultural change to responding to major events

Royal Caribbean Chairman and CEO Richard Fain took a few minutes to talk about the response the company has noticed from the general public, when it comes to major events like a hurricane disrupting the flow and life of the islands visited, and the cruise itineraries planned.

"We've noticed a significant change in the way people in general seem to respond to unusual events, whether those events are weather, geo-political acts, or something else.

Years ago, a bad incident would have a bad and lasting impact.  Whenever something happened, our bookings would fall and they would stay down for an extended period. People seemed to curl up in a ball and obsess about whatever the issue was.  It could, and did impact bookings, for a really long time. Even after the event left the front page, people would persist in focusing on it.  Eventually, they would move on and bookings would recover, but that process seemed to take forever.

More recently, we have seen a much more sanguine response. Instead of the incident lingering for a long time, the recovery seems much quicker. People seemed to be more apt today to see such events as ordinary, with little impact. The events still aren't normal, but they are seen as less relevant to the broader audience.  In effect, the public appears to become inured to such one off events.  They are still interested in the event, and concerned about it, but people seem to continue living their lives with less change. They move on.

From a societal point of view, I have to say that it's discouraging that we've reached such a point. It's distressing that incidents are now so common, that society seems to have formed a thicker skin towards them. On the other hand, as a response to the actual events, it's probably more constructive if society doesn't allow such things to interfere with our normal day-to-day existence.

From a purely commercial point of view, this cultural shift is very helpful.  It's much better for us if the negative impact of such incidents are so much more fleeting than in the past. "

Design changes in ships over decades

Over the last couple of years, Royal Caribbean Chairman and CEO Richard Fain has been fond of noting a cultural shift among consumers, where they are tending to prefer buying experiences over buying things. In the past, consumers seemed to be focused on buying things like new televisions, appliances, or other items of the like. More recently, Mr. Fain believes the focus has shifted to people looking for experiences, especially ones that include the whole family.

This shift has made Royal Caribbean change as well, to meet the needs and habits of consumers.

"Over the years, as people's habits and tastes, we've shifted our product to take advantage of these new consumer buying practices. For example, in the 1970s and 1980s, there was a dramatic shift in the way ships were designed and built. Instead of ships being designed as a form of transportation, we shifted to ships that were designed specifically for cruising. Our aspirations at the time were for ships to be more yacht-like. Now, that change really brought cruising into the modern era.

But in the '80s and '90s, there was another change in people's expectations.  The public's vacation desires changed, and we needed to shift with them. We shifted our design focus from trying to be yacht-like, to be more like hotels.  We started to design ships with more spacious public areas, better outfitting, and more amenities onboard.  We wanted the ships to feel more open, to have more things to do and to have a more luxurious feel of a modern hotel.  Our design metaphor changed from trying to seem like a yacht, to feeling more like a full service hotel.  Again, that fit in nicely with trends in consumer interests, and it resulted in better sales.

Now, over the last decade or so, travel habits have further changed and our ship designs have shifted yet again. Consumers now want a more active vacation, a more things to do and to experience. In response, we changed our design metaphor, from trying to be like hotels to be more like cities. Today, our ships have more features of cities, with a cornucopia of activities, amenity, and design.  We don't simply check the box with bars and restaurants and discos, we talk about designing parks, and gardens, and neighborhoods and quiet spaces. We model our medical facilities on urgent care facilities. Our specialty restaurants compare to anything you will find on land.  We have every stripe of nightlife, you can sail with us for seven nights and never experiencing the same things twice.

And again, adjusting our products to suit the changing wishes of the consumer has paid off in a very nice way. Our guests really enjoy the broader choice and amenities that the new ships offer.  And again, accommodating these wishes has resulted in improved demand for our product. "

Winning the perception war

One of the "battles" that Royal Caribbean (and the cruising industry) has faced over the years have been old stereotypes about what a cruise experience is all about.  It has been a stumbling point for the cruise industry, but Mr. Fain believes things are changing now and consumers are far more educated than ever.

"Many consumers thought of cruising through the lens of outdated stereotypes. We in the industry often complained about the inaccuracies of such misconceptions and our marketing was geared to correct the image. This sense of not being properly understood pervaded our industry, and profoundly influenced all of our communications.

But then, a strange thing happened. The evolution of consumer's changing tastes, and of our changing product, converged. The prevalence of these old, erroneous perceptions has waned. In effect, we have won the perception war.  We have crossed a tipping point, and moving beyond it.

Yes, there are still many people out there who suffer from these old misperceptions, but their numbers are dwindling everyday. Today, while this issue remains an issue at the margin, cruising has now firmly established itself as a relevant and a desirable vacation option for consumers generally."

Rethinking retail spaces

With the shift in consumers looking for experiences instead of products, and the news that particularly higher guest spending on shore excursions and internet packages, an investor asked if Royal Caribbean was going to rethink its allocation of retail space onboard their cruise ships.

Royal Caribbean International CEO Michael Bayley spoke to this question, "When we talk about the two programs, Celebrity Revolution and Royal Amplified, really a lot of thinking going into that is really thinking  through how our guest spend is changing. You will start to see that when we bring these ships out of the moderinzation programs that we have really reallocated space to generate better revenues in areas that we see guests now naturally gravitating towards."

Millennial cruising is on the rebound

When asked about new to cruise guests, and millennial demand, Royal Caribbean CEO Michael Bayley talked about the reversal in fortunes the cruise line has seen over the last few years, "In fact, if you go back before that three year period, we were actually in a situation where year over year we saw a decline in new to cruise and millennial.  Over the past three years, we've seen a very good increase year over year.  That's very much part of our marketing and communication focus on new to cruise and millennial, and we are seeing good progress."

Royal Caribbean Cruises Ltd Chief Financial Officer, Jason Liberty, provided a bit more feedback on what those numbers look like, "Over the past several years, we are carrying about 30-33% more millennials than we did several years ago."

The differences between Royal Caribbean's ships

In:
16 Aug 2016

Royal Caribbean has a fairly large fleet of ships, with 26 different elegant vessels that offer cruises around the world, and often those new to Royal Caribbean may be wondering what the differences are between them.  Understanding what each ship offers makes the decision of which ship to sail on an easier process.

Here is a guide to understanding the similarities and differences among Royal Caribbean's cruise ships and what each class of ship offers.

Royal Caribbean ship classes

Royal Caribbean defines its fleet of ships by the classes.  Think of this like the model of a car, where many ships have a common base among them, and that common base is the distinguishing factor from other classes of ships.  Each class of ships has a similar size, structure and signature offerings that separate themselves from the other classes of ships.  The ship classes are an easy way to group Royal Caribbean ships, and quickly know the basic differences.

Within each class of ships, there can be varying degrees of differences between "sister ships."  These differences vary, with some classes of ship having barely any noticeable differences to other ship classes having more noticeable features among the vessels.  The key concept to understand is that while each class of ships are a grouping, within that grouping there can be more subtle differences between the ships.  As an example, Liberty of the Seas offers water slides, whereas her sister ships of Freedom of the Seas and Independence of the Seas do not.  Royal Caribbean continuously works on and upgrades their ships, with regularly scheduled drydock sessions and these can result in new offerings onboard.

Today, Royal Caribbean has eight classes of ships in the fleet.

Oasis class

These are the largest cruise ships in the world, with seven distinct neighborhoods that help differentiate each area of the ship for easier navigation.  Oasis of the Seas launched in 2009, and was a revolutionary ship because of its overall size and offerings.  Oasis-class ships are known for the Central Park and Boardwalk neighborhoods, as well as the Aqua Theater and zip-line on the ship.   Because of the ship's enormous size, it offers pretty much everything Royal Caribbean is known for.

  • Oasis of the Seas
  • Allure of the Seas
  • Harmony of the Seas
  • Symphony of the Seas
  • Wonder of the Seas

Quantum class

The newest class of cruise ships, the Quantum class ships are slightly smaller than the Oasis class, but have made their mark on the cruise industry by combining a large ship size with impressive tech. Quantum class ships have two main features that stand out, the North Star observation pod and Two70 theater.  Quantum class ships also feature a Royal Esplanade district, which offers dining, shopping and bars.  Being the newest class of ships, Quantum class ships offer the latest designs onboard and their integration of tech is unparalleled.

  • Quantum of the Seas
  • Anthem of the Seas
  • Ovation of the Seas
  • Spectrum of the Seas
  • Odyssey of the Seas

Freedom class

The Freedom class ships are known for their size and offering a good mix of activities.  Freedom class ships were the largest in the world when they debuted, but have been dwarfed by newer ships in the last ten years. While no longer the biggest, they are still quite large and offer a lot.  Recent refurbishments have upgraded their offerings and they compare very well to their bigger sister ships.  Freedom class ships offer FlowRiders, a Royal Promenade and cantilevered hot tubs. In terms of value, Freedom class ships are in that "sweet spot" of offering many of the popular amenities Royal Caribbean is known for at a great price.

  • Freedom of the Seas
  • Liberty of the Seas
  • Independence of the Seas

Voyager class

Voyager class ships were the first class of ships by Royal Caribbean to offer amenities we know come to expect onboard, such as ice skating, the Royal Promenade, miniature golf and more.  In the past few years, Royal Caribbean has refurbished many of the ships in this class to offer even more options for guests.  New restaurants, water slides, entertainment and FlowRiders have provided even more fun onboard.  Voyager class ships are very similar in build and look to Freedom class ships, but slightly smaller.

  • Voyager of the Seas
  • Adventure of the Seas
  • Explorer of the Seas
  • Navigator of the Seas
  • Mariner of the Seas

Radiance class

Royal Caribbean designed Radiance class ships to be able to go anywhere, while providing views of the ocean all over the ship.  Radiance class ships are about half the size of the classes of ships mentioned earlier in this post, but they still offer plenty to do onboard. Radiance class ships offer a rock-climbing wall, pools, lounges and sleek design.  Radiance class ships are popular with Royal Caribbean veterans for their elegant offerings and relaxing atmosphere.

  • Brilliance of the Seas
  • Jewel of the Seas
  • Radiance of the Seas
  • Serenade of the Seas

​Vision class

Like the Radiance class, Vision class ships are on the smaller side and offer a great pool deck, casino, themed dining rooms.  Just like the Radiance class, recent refurbishments have brought many new restaurants and entertainment to these ships.  Combined with the great value of a Vision class ship, guess can enjoy cruises to nearly anywhere.

  • Enchantment of the Seas
  • Grandeur of the Seas
  • Rhapsody of the Seas
  • Vision of the Seas

What is important to know between the classes

When you compare ships to each other in order to pick one that will be the best fit for your vacation, there is a lot to consider.  Ship size is not the only factor, with many details contributing to the overall decision.  Every Royal Caribbean ship offers a lot to see and do, but if the main features are not of interest to you or the ship is missing something that you want, then it will not be a good fit.  Having a good understanding of the key factors between the ships will make the decision much easier.

Kids

All Royal Caribbean ships offer the award-winning Adventure Ocean program, which provides complimentary supervised programming for children between the ages of 3 and 17. Many families look to Adventure Ocean to be the center piece of their family's day, and cruising with children is at the heart of the Royal Caribbean cruise experience.

The important difference among Royal Caribbean's ships when it comes to kids is knowing that the larger (and newer) the ship, the more wide-ranging facilities and activities there are for kids.  With each new class of ship, Royal Caribbean has placed a larger emphasis on kids facilities and the newest ships certainly offer the most impressive experiences. 

Families should by no means avoid smaller ships.  There is plenty for kids to onboard, but it is important to know the scope of facilities and activities for children is considerably different between a Quantum class ship and a Radiance class ship.

Cost

A very noticeable difference between Royal Caribbean ships is the price.  In general, the price of a cruise on a given ship will go down as newer ships are introduced.  Royal Caribbean charges a premium for its newer ships, and the effect that pricing strategy has on its older ships is prices tend to go down over time.

I believe all of Royal Caribbean's ships offer a tremendous value, but the value of the not-as-new ships provide is hard to overlook.  The newest ships will usually come with a higher price tag, but depending on your desire for the latest and greatest, the price you pay will be affected by it.  Price should not be the sole factor in determining which ship you sail on, but we recognize that it is a powerful factor.

Itinerary

Not all Royal Caribbean ships can visit the same ports, and which area of the world you have in mind to visit may dictate largely which ships you will want to sail on.  It has been hotly debated over the years whether the ship or the destinations are the primary decision making factor, but it is difficult for anyone to overlook the ports a ship will visit because where your ship goes is a major part of the vacation.

Cruises to smaller ports, like Northern Europe, East Asia and the South Pacific may require smaller ships since the docking facilities there are not able to handle larger ships.  Some ports, like those in Alaska, have additional environmental regulations that limit the kind of cruise ships that can visit.

The more popular cruising destinations of the Caribbean and Mediterranean can handle much larger ships, and ports around the world are upgrading their port facilities to be able to handle larger ships.

Onboard offerings

I always share the story of a cruise I took on Brilliance of the Seas to help prove a point about the differences between ship classes.  I was lounging in the Solarium when a guest next to me started vocally complaining to his wife about the lack of things to do onboard.  Into his rant, he mentioned that compared to his recent Oasis of the Seas cruise, there was nothing to do onboard.

The takeaway from this experience is it is important to know what each ship offers (and does not offer) onboard in terms of activities, entertainment, dining and more. If you want a never ending array of "things to do," then lean towards taking a cruise on the larger ships.  If your idea of a good time is lounging by the pool and exploring the ports of call you visit, then any size ship will be fine. The key is knowing if there is a FlowRider, particular specialty restaurant or something else important to you onboard the ship you are considering.

Royal Caribbean Blog Podcast Episode - Royal Promenade

In:
10 Feb 2016

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There are certain aspects of a Royal Caribbean ship that guests associate with being truly a Royal Caribbean feature. Over the years, Royal Caribbean has added a lot to its ships but one particular feature stands out as something unequivocally Royal Caribbean and that is the Royal Promenade. This cavernous hub of shopping, dining and entertainment is an area of many Royal Caribbean ships were it seems guests are always going to spend time.

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Royal Caribbean Blog Podcast Episode - Big ships verus small ships

In:
01 Jul 2015

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Which do you prefer: big or small Royal Caribbean ships? That is the topic we debated on our 100th episode.  We broadcasted this episode live on July 1, 2015 and invited our listeners to call in and talk live.  We discussed big vs small as well as wealth of other Royal Caribbean topics.

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